Profit Margin Calculator – Find Margin, Markup and Selling Price

Know exactly how much profit you make on every sale. This free profit margin calculator finds your margin from cost and price, your selling price from a target margin, or your cost from price and margin. It also shows your markup, profit per unit and total profit, so you can price products with confidence.

How to use:

  1. Choose what you want to find: margin, selling price or cost.
  2. Enter the values requested and pick your currency.
  3. Add the number of units sold if you want total profit.
  4. Click Calculate to see margin %, markup %, profit and a cost vs profit bar.

Q: How do you calculate profit margin?
A: Profit margin = (selling price − cost) ÷ selling price × 100. If something costs $60 and sells for $100, the margin is 40%.

Q: What is the difference between margin and markup?
A: Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. The same $40 profit on a $60 cost is a 40% margin but a 66.67% markup.

Q: What is a good profit margin?
A: It depends on the industry. Retail and food often have low margins, while software and services often have high ones. Compare your margin with businesses like yours.

Q: How do I find a selling price from a target margin?
A: Choose “Selling price (from cost & margin)”. The formula is cost ÷ (1 − margin ÷ 100), so a $60 cost with a 40% target margin gives a $100 price.